Korea · Japan ↔ Bentonville · North American growth partner
Asian beauty.North American scale.
The premier growth partner for Korean, Japanese, and Asian beauty brands selling into U.S. and Canadian retail — from the first buyer meeting to sustained big-box growth.
아시아 뷰티 브랜드를 위한 북미 최고의 성장 파트너
アジアのビューティーブランドのための、北米最高の成長パートナー
Why now
K-beauty's North American moment is now
K-beauty is no longer a trend story in North America. It is a multi-billion-dollar, still-accelerating export category — and the next wave of winners is being decided right now.
Source: Korea Ministry of Food and Drug Safety (MFDS) — 2025 annual and January–June 2026 cosmetics export data.
Demand is proven. The next chapter is scale — and in North America, scale runs through big-box retail. That is our home ground.
The gap
Why strong brands stall at the border
Asian brands rarely lack demand. What they lack is one coordinated path into big-box retail — and a partner on the ground to walk it with them.
Buyer access
Retailers expect one prepared, coordinated pitch. Overlapping broker approaches close doors.
Retailer compliance
Item setup, EDI, on-time-in-full delivery and chargebacks decide profitability once the listing is won.
Regulatory readiness
U.S. labeling, claims and product documentation must be complete before a buyer commits.
Landed-cost economics
Tariffs, freight and retailer margin requirements change the price point that works at home.
Localization
Packaging, claims and the shopper story have to be rebuilt for North American shelves and screens.
Follow-through
A 13–15 hour time difference and long decision loops slow samples, answers and momentum.
Cross Pacific Brands exists so your brand never stalls at the border: one plan, one accountable coordinator and the right specialists for every step.
What we do
One partner. Every door. All the way to scale.
Cross Pacific Brands (CPB) is the North American growth partner for Korean, Japanese and Asian beauty brands. A team in Bentonville, Arkansas — home of Walmart and Sam's Club — and a brand-side team in Seoul and Tokyo coordinate retail access, launch-ready operations and ongoing growth across U.S. and Canadian mass, club, specialty, drugstore, grocery and digital retail.
Every major retailer
Mass, club, specialty, drugstore, grocery, value and digital channels, reached through established broker and intermediary relationships — with CPB in the buyer meeting.
Launch-ready operations
Compliance review, logistics, EDI, item setup and order-to-cash, coordinated by one accountable team so the first order ships clean.
Growth that compounds
Weekly execution, monthly performance reviews and expansion planning long after launch — because scale is built account by account.
The partner Asian beauty brands call when it is time to scale in North America.
Retail reach
Where the scale is: North American big-box retail
Specialty and digital create discovery. Mass and club deliver volume, reach and repeat purchase.
On the ground in Bentonville, home to Walmart and Sam's Club. We facilitate buyer relationships and attend meetings alongside the lead broker, handle samples and store checks locally, and keep the brand, broker and operating partners aligned around each retailer's requirements.
One big-box listing can place a brand in thousands of stores at once — with operating standards to match. This is the arena Cross Pacific Brands was built for.
Every major retailer. One relationship.
Our broker and intermediary relationships put your brand in front of every channel shown — one plan, one point of contact, across the United States and Canada.
| Channel | Retailers & platforms | Commercial focus |
|---|---|---|
| Mass retail | Walmart, Target | Assortment, value and shelf productivity |
| Club | Sam's Club, Costco | Member value and channel-specific packs |
| Specialty beauty | Ulta Beauty, Sephora, Sally Beauty | Brand story, education and discovery |
| Drugstore | CVS, Walgreens, Shoppers Drug Mart | Everyday relevance and replenishment |
| Digital and social | Amazon, TikTok Shop, retailer sites | Content, conversion and demand |
| Grocery and natural | Whole Foods, Sprouts, Loblaw | Brand fit and selective distribution |
Beyond beauty specialty. Our network also reaches grocery and natural banners from Kroger and Publix to H-E-B and Wegmans, value and department chains, pharmacy networks, distributors such as McKesson and Cardinal Health, and commerce media from Instacart to Roundel. We match each brand with the relevant retailer, account team and route to market.
Services
A complete commercial platform for U.S. and Canadian retail
Cross Pacific Brands leads the plan, runs the relationships and holds the engagement together. Specialist partners execute inside it — so you work with one accountable team, not six vendors.
Market strategy
Channel priorities, positioning, pricing and launch economics.
Retail readiness
Assortment, pitch materials, item data and specialist compliance review.
Sales and accounts
Retailer introductions, buyer meetings alongside brokers and ongoing account plans.
Operations
Logistics provider coordination, imports, fulfillment and order-to-cash support.
Consumer demand
Localized content, retail media, creators and digital shelf execution.
Performance and growth
Reporting, forecasting, replenishment and expansion planning.
One coordinated service model, with responsibilities and specialist scopes agreed for your brand. Regulatory, customs and other specialist services are coordinated through qualified providers.
How it works
With you in the buyer meeting
Buyers decide in the room. We make sure the right people, samples and answers are in it — and that the follow-up never stalls.
Facilitate introductions, align the story with the broker, organize samples and prepare the brand team.
Attend alongside the broker, support the brand presentation and help address commercial and operating questions.
Coordinate requested information, sample follow-ups and action items across the buyer, broker and brand.
Support ongoing buyer communication, line reviews and joint planning with the lead broker.
Our curated broker maintains the retail account. Cross Pacific Brands makes sure your brand is prepared before the meeting, present in the room and moving forward after it — every time.
Retail readiness and logistics, coordinated
We help scope services, facilitate onboarding and keep the brand, broker and logistics providers aligned.
Product and documentation
Specialist review of labels, claims, ingredients and market requirements.
Logistics and supply
Provider selection, import coordination, warehousing, consolidation and retail delivery.
Retailer operations
Item setup, EDI, fulfillment requirements, replenishment and delivery follow-through.
Financial operations
Order-to-cash support, deductions, returns and payment reconciliation.
Two teams, one bridge
Connected across the Pacific
Close to your brand in Asia. Close to the retail ecosystem in North America.
Brand-side coordination
- Brand and manufacturer communication
- Product information and sample flow
- Production and supply alignment
- Timely decisions with your leadership
Bentonville and beyond
- Broker and buyer relationship facilitation
- Buyer meetings alongside lead brokers
- Local sample handling and store checks
- Logistics coordination and follow-through
14 hours apart, and it works in your favor. A question sent from Seoul at the end of the day is handled in Bentonville while you sleep — and answered before your next morning begins.
Nothing gets lost in translation, in transit or in time zones.
After launch
Launch is the starting line
Introductions are where many partners stop. For us, they are where the work begins.
Execution
Track buyer follow-ups, sample requests, orders and broker or logistics commitments.
Performance
Review sales, inventory, media results and actions to improve performance.
Buyer moments
Prepare for buyer meetings, line reviews, promotions and assortment decisions.
Growth planning
Reassess forecasts, new SKUs, additional accounts and channel expansion.
A shared action plan keeps owners, deadlines and decisions visible across the team — in your time zone and ours.
A practical first 90 days
Foundations first, then the commercial plan — with agreed retailer outreach under way by day 90.
Assess and prioritize
Review the brand, hero SKUs, economics and readiness. Prioritize channels and identify readiness gaps.
Build and align
Select the partner team and refine the retailer proposition. Develop pitch materials, documentation and an operating plan.
Activate and advance
Begin agreed outreach, onboarding work and launch preparation. Track feedback, resolve gaps and set the next execution milestones.
Illustrative planning sequence. Retailer outreach and launch timing depend on readiness and buyer calendars.
For retailers, brokers and distributors
Your first call for Asian beauty.
Teams in Korea and Japan, a team in Bentonville, and direct lines to the brands your shoppers are asking for.
Founders on speed dial
Direct relationships with brand owners and leadership across Korea and Asia — the people who make export decisions.
Eyes on the ground in Seoul
Trend intelligence from Olive Young shelves, Seongsu pop-ups, creators and brand teams — before it crosses the Pacific.
A filter, not a catalog
Every recommendation checked for shopper fit, evidence, economics and readiness — a focused shortlist built around your brief.
Trends we see before they cross the Pacific
What is moving in Seoul in 2026, and what it means for a North American assortment.
Regenerative actives
PDRN and exosomes are moving from dermatology clinics into shelf-ready serums and capsule creams.
Where it fits: Mass and specialtyOvernight collagen masks
Wrap-style collagen masks went from viral to core assortment. A format, not a fad.
Where it fits: Mass, club and digitalBarrier-first routines
“Skin streaming” replaces ten steps: ectoin, panthenol and ceramide complexes lead.
Where it fits: Specialty and drugSun as skincare
Korean SPF textures set the standard U.S. shoppers now expect from sunscreen.
Where it fits: Every channelK-makeup goes mass
Cushion, tint and lip formats are reaching U.S. big-box shelves in 2026.
Where it fits: Mass and specialtyScalp and hair, next
Korean hair-care exports were up 33.7% in the first eight months of 2026. The next category to watch.
Where it fits: Drug, grocery and digitalFAQ
Frequently asked questions
The questions brands, retailers and brokers ask us most often.
What does Cross Pacific Brands do?
Cross Pacific Brands is a North American growth partner for Korean and Asian beauty brands. We lead the market-entry plan, open retail doors through established broker and intermediary relationships, coordinate launch-ready operations — compliance review, logistics, EDI, item setup and order-to-cash — and stay on as the brand's commercial coordinator as the business scales across the United States and Canada.
Which retailers can Cross Pacific Brands help a brand reach?
Mass retail (Walmart, Target), club (Sam's Club, Costco), specialty beauty (Ulta Beauty, Sephora, Sally Beauty), drugstore (CVS, Walgreens, Shoppers Drug Mart), grocery and natural (Whole Foods, Sprouts, Loblaw) and digital (Amazon, TikTok Shop, retailer sites), plus a wider network of grocery, value, pharmacy and distribution partners.
Where is Cross Pacific Brands based?
Our U.S. team is in Bentonville, Arkansas — home of Walmart and Sam's Club — and our brand-side team works with founders and leadership in Seoul, Tokyo and across Asia. We work in English, Korean and Japanese, and the time difference means a question sent at the end of one day is answered before the next one starts.
How does Cross Pacific Brands work with brokers?
Our curated broker maintains the retail account. Cross Pacific Brands facilitates introductions, prepares the brand and its materials, attends buyer meetings alongside the broker and manages the follow-through, so the retailer receives one prepared, coordinated pitch instead of overlapping approaches.
What does a brand need to get started?
A brand story and hero products, current pricing and market performance, production capacity and documentation, and a view of North American goals and investment range. From one working session we return an initial view of channel fit, the most important readiness priorities, a proposed partner and service model and a roadmap for the next stage.
Do you also work with retailers, brokers and distributors looking for Korean brands?
Yes. Bring us a brief — a named brand, a trend to explore or a gap in the assortment — and we take it directly to brand founders and leadership in Korea, then return a focused shortlist with samples, economics and a clear reason for each recommendation. Specific brand relationships are discussed in confidence.
How long does it take to reach a retail shelf?
It depends on readiness and buyer calendars. A practical first 90 days covers assessment and prioritization, building the retailer proposition and partner team, and beginning outreach and onboarding; retailer line-review timing then sets the launch window. Cross Pacific Brands does not guarantee any commercial result.
How is Cross Pacific Brands compensated?
Scope and compensation are agreed for each brand and channel, and we walk through the model in the first conversation — before any commitment.
For brands
Let's take your brand to North American scale.
One conversation shows what North American scale would take for your brand — and exactly how we would get you there.
We take on a limited number of brands each season, so every one gets the buyer meetings it deserves.
What you bring
- Brand story and hero products
- Current pricing and market performance
- Production capacity and documentation
- North American goals and investment range
What we build together
- An initial view of channel fit
- The most important readiness priorities
- A proposed partner and service model
- A roadmap for the next stage
For retailers, brokers and distributors
Bring us the brief.
A named brand, a trend to explore or a gap in the assortment. One conversation gives us a direction — and we take the brief to the source in Korea.
Tell us what you need
- Your shopper and category priorities
- Target price and pack format
- Retail format and launch window
- A specific brand or product interest
We build the next step
- A focused set of brand opportunities
- A clear reason for each recommendation
- A sample and information plan
- Access to the right brand decision-makers
Specific brand relationships and introductions are discussed in confidence. For brokers and distributors: you lead the retail account; we bring the brands and stay alongside your team.